WHY TASTE IS IMPORTANT....

Sqwincher simply tastes great. Better tastes assures acceptance. When workers drink Sqwincher, they are not just fighting thirst, they are restoring the electrolytes their body needs to replenish and maintain a productive and balanced energy level. Sqwincher supplies energy to tired muscles through a scientific balance of carbohydrates-the fuel the body runs on.
In a study, workers consumed significantly greater quantities of Sqwincher than water. Palatability tests indicated that workers found Sqwincher to be significantly more pleasurable as a carbohydrate - electrolyte fluid replacement. As a fluid replacement while working, and as a pre- and post- work refreshment beverage, Sqwincher was overwhelmingly selected as the beverage of choice over four other commercially available carbohydrate beverages.
Sqwincher is very useful in promoting fluid ingestion and also promotes weight maintenance when workers are exposed to elevated temperatures which induce high sweat rates.