WHAT ARE ELECTROLYTES?

Technically, electrolytes are minerals (magnesium, potassium,sodium, and calcium) that are lost through perspiration or other forms of dehydration, particularly in heat stress situations. Under ideal conditions, electrolytes flow through muscle cells to keep them functioning normally. Perspiration depletes cells of fluids and weakens the muscle tissue. Within seconds of drinking SQWINCHER, the electrolytes are put back where they belong. And in the process, energy is back where it belongs.
Water is the largest single componet in the body and serves as a vehicle for electrolytes because body fluid composition is largely water. Electrolytes are those substances or compounds which, when dissolved in water, dissociate into positively and negatively charged ions. Optimum nerve reaction and muscular activity are dependent on proper exchange of these ions outside and inside cells. Electrolytes can be simple inorganic salts of potassium, sodium, calcium, magnesium or complex organic molecules. These minerals are lost through perspiration or other forms of dehydration, particularly in heat stress situations. Loss of body fluid means what it says: loss of water plus its contents (electrolytes) from the body. Intake of plain water replaces part of the loss, intake of an electrolyte drink replaces fluids plus the lost simple inorganic salts, all of which work together in keeping the body functioning properly. Within seconds of drinking SQWINCHER, the electrolytes are put back where they belong. And in the process, energy is back where it belongs.